The fourth day of Cannes Lions 2026 delivered 109 awards across seven categories, with Grands Prix going to campaigns and platforms connected to Columbia Sportswear, Wikifarmer, Wisła Kraków Football Club, AXA France, Heineken, Adidas and Moncler.

The haul marks one of the heaviest single-day distributions of the festival week, and it puts seven new Grand Prix winners on the board as the 2026 edition moves into its closing stretch.

Who won on day four?

Seven brands or their partner campaigns took the top prize in their respective categories:

• Columbia Sportswear
• Wikifarmer
• Wisła Kraków Football Club
• AXA France
• Heineken
• Adidas
• Moncler

Each Grand Prix sits atop a wider stack of Lions in its category, with the day's 109 trophies spread across the seven competitions judged and announced on day four.

What does the day's result change in the race?

A seven-Grand-Prix day reshuffles the week's leaderboard. Brands that picked up top honors on day four — Heineken and Adidas among them, both perennial heavy scorers at Cannes — add significant points to their holdings-company tallies just as the festival's final categories come into judgment.

For independents and non-traditional entrants, the day carries a different signal. Wikifarmer, an agricultural marketplace, and Wisła Kraków, a Polish football club, are not the usual Grand Prix profiles. Their wins indicate juries at this edition are rewarding work from outside the classic brand-creative pipeline.

The spread across sectors — outdoor apparel (Columbia), insurance (AXA France), beer (Heineken), sportswear (Adidas), luxury fashion (Moncler), agriculture (Wikifarmer) and sport (Wisła Kraków) — also suggests no single industry dominated the day's juries.

What comes next?

The festival continues with the remaining categories still to be judged and awarded. With 109 Lions already handed out on day four alone, the final Grand Prix counts — and the network and holding-company rankings that follow from them — will be settled in the festival's closing sessions.

Full shortlists and winner lists for the seven day-four categories are available through the official Cannes Lions channels.